If you’ve done Transform before you’ll know that to get to the prizes at the end, you must top the leaderboard.

On the way through the challenge you will earn points towards your ultimate goal of being crowned winner of Transform 2020.

This year, we are rewarding the early birds.

Share the Transform Signup Page on Social media, snap a photo of your share and email it to us [email protected].

Every share will earn you 10 leaderboard points – and you can share as many times as you like, you just need to present proof.

Transform is better with friends so what are you waiting for? Share this link on social: https://eliteagent.com/transform2020/

PS – Accrue the most points in this pre-challenge period and there will be another advantage coming your way….

Easy one to tick off – this is where the networking gets really cool. Make sure you join the Transform only Facebook Group to meet and network with coaches and other participants

Click this link: https://www.facebook.com/groups/2020transform/

You won’t want to miss a single moment of our Live Webinar sessions, along with the ability to ask our coaches questions!

All of our webinar sessions will be held on a Tuesday and a Friday at 10 am AEST, commencing May 12.

So you don’t miss these, make sure you block out one hour in your diary every Tuesday and Friday for the duration of the challenge.

To be clear block these out

Tuesday 12 May 10am – 11:30am

Thursday 14 May 4pm – 5:30pm

Friday 15 May 10am – 11am

Tuesday 19 May 10am – 11am

Friday 22 May 10am – 11am

Tuesday 26 May 10am – 11am

Friday 29 May 10am – 11am

Tuesday 2 June 10am – 11am

Friday 5 June 10am – 11am

Tuesday 9 June 10am – 11am

Friday 12 June 10am – 11am

I recently completed a podcast interview with Body Language Expert Allan Pease. In this interview, we talked about COVID-19 and how to build relationships digitally via Zoom, Skype etc.

Before you get on your next Zoom, this video is a must-watch. 

Here are my takeaways/must-dos – particularly if you have never met the person you are ‘Zooming’ before:

1. Smile and show your teeth 😁
2. Eyebrow flash (I see you)
3. Nod three times when they are talking to get more information (tell me more) but not more than three (which means shut up!)
4. If there is a distraction, don’t be afraid to reach out a hand to gain attention (slowly)
5. If someone is typing or really distracted, just pause and let the silence draw them back in
6. If you are feeling nervous, try the 🙏🏻 steepling technique Allan taught Vladimir Putin to calm you down and tell yourself “I’ve got this…”
7. Watch your background – build authority if you can by having your awards or qualifications in the picture.

Lastly, there is a second layer of rapport-building here that is not completely obvious because it wasn’t part of the discussion, but you may notice he had me giggling like a complete school-girl. It was the way he deliberately built rapport with me ie. Every time I ask him a question, he acknowledges how clever I am and what good questions I am asking (I would love to believe that 😂😂), almost repeats the questions to signify his acknowledgement of how important he thinks it is (gives him time to think) – and then watch how he answers and the body language he uses. He is continually establishing leadership and authority in his field, which is super impressive and clearly why people pay him the big bucks and read his books…

Lots of lessons there – so much more by seeing instead of just listening…so definitely I recommend you give this one a watch!

It’s time to introduce yourselves to the group with a Facebook Live video: (50 points)

Let us know:

• Who you are
• Where you’re from
• What you would most like to get out of Transform 2020

If you are not yet a member of the Facebook Group – click here.

Get the Elite Agent Transform 2020 app.

Scan the QR Code above from your mobile and add the app to your phone’s home-screen or visit app.eliteagenttransform.com

The app will allow you to :

• Check your leaderboard points
• Chat with the Group
• Lodge support questions
• Get instant access to the course page
• Single Tap check-in access for leaderboard points

Plus many more features and surprises as the program rolls on.

IMPORTANT NOTE: You will need to access the app using the Email address you registered with for Transform and it will email you a PIN to complete registration. This is a one time registration activity.

 

Note that this list is subject to change if Buddy’s go AWOL or are unable to participate in this component of the challenge.

Viw the full list here

 

Welcome to Transform

Samantha McLean – Managing Editor & Co-Founder Elite Agent

EXTREME CHANGE = EXTREME OPPORTUNITY
Wondering how to get productive and come up with brilliant ideas in marketing? Sam will be talking about how to start moving to new of growth by becoming more creative and productive. (She will also talk you through how to win the $5k prize money!)

 

Jason Spencer – Co-Founder/CEO of Homely.com.au

UNBREAKABLE COMMUNITY BONDS
How to create community centred content and – differentiate yourself from the competition.

 

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Zoom chat Transcript…

… in case you want to say you didn’t get attendance points. Current Maximum points 50
Day 1 Chat transcript

 

Today’s Transform assignments will only take a couple of minutes. But it should help greatly over the coming days and weeks with your personal branding and profile building.

TODAY’S ASSIGNMENT(s)

1. Email at least seven of your friends and colleagues, preferably having a variety of relationships to you (folks you’ve worked with, or relatives, friends, friendly clients, social groups, community stuff, neighbours).

Say in an email…

I’m taking an Elite Agent 30-Day Transformation Challenge, and I have been given an assignment.

Would you take a few minutes and tell me:

• What do you see as my Unique Capability?
• What do I naturally do better than most other people?

Lastly, ask them (nicely) if they could reply to you by Monday next week.

The more people you get this from the better. Get 15 if you can. But choose people who’ve known you at least three years.

You’ll appreciate what comes back to you.

Next week, we’ll begin working with the answers.

2. Hop over to Homely.com.au and claim your Premier Homely community profile

There are instructions for this in the downloads area.

(Note: If you are not from Australia – we are still awaiting instructions for you and we will get these to you as soon as we can.)

We caught up with Transform 2017 winner Sam Bevan about what she has changed in her business and life as a result of Transform – Check it out!

Don’t forget to track your Transform 2020 activities from now on!

Time: May 14, 2020 04:00 PM AEST
Join the Zoom meeting here

As you all know, it’s much easier to get by with a little help from your friends in any challenge life throws at you.

But in Transform – as you’ve already found out – having good friends is what can really bring you success!

via GIPHY

This year’s theme is all-stars – and we have bought in some ‘hot property’ – ie champions from Transform in year’s past who are ready and willing to help you on your way.

Visit the Facebook Group to find out who they are.

Live Auction with Will Ainsworth – Today at 4 pm AEST

Download the instructions (if you haven’t already from the downloads section)

IMPORTANT: You must register and put in an opening bid before the Zoom Starts or you will be locked out of bidding on a celebrity buddy.

Challenge Points:

• 50 points for being on the Zoom – Live – this will be a fantastic learning experience as Will will be running these auctions as he would any other property auction (albeit with a few obvious differences!)
• 100 points for bidding actively (ie in the final round)
• 500 points if you win one of our celebrity all-star buddies

Some rules:

• You can bid up to double the number of points you have ie take a points ‘mortgage’ (an LVR of 50 per cent!)
• You can only purchase one buddy
• You can’t purchase as a group which means pooling points is not allowed in this challenge… (but you never know it may be later on….)

If you bid and miss out, don’t be disheartened… there may be an even bigger surprise waiting for you tomorrow morning when we allocate everyone a buddy.

See you with an afternoon beverage at 4 pm AEST!

 

 

Zoom chat Transcript…

… in case you want to say you didn’t get attendance points. Current Maximum points 100
Day 3 chat transcript

 

Claudio Encina – Coach and Trainer

THE NEW LISTING PRESENTATION
Vendors and investors need to get comfortable with new methods of sale. Claudio will be talking about strategies to make your vendors feel safe and secure in choosing you – including how to provide incontestible value!

Today’s Task –

Organise a time to catch up with your challenge ‘buddy’ and work out how you will keep accountable for the remainder of the challenge.
Your buddy’s name and email address is listed on the check-in page (or if not now, it soon will be!)

 

 

Zoom chat Transcript…

… in case you want to say you didn’t get attendance points. Current Maximum points 150
Day 4 chat transcript

You get dumped by someone you’re totally in love with. Feel sad? Absolutely, yes. The world is going to end.

Okay, same scenario, but afterwards you find out that person was actually a psychopath who killed their last three partners. Feel sad you got dumped? No, you’re thrilled.

So clearly “getting dumped” isn’t the important factor here. What changed? Nothing but your beliefs.

If you lose your job and believe it was a lousy position and believe it won’t be hard for you to get a better job, you’re unfazed.

If you believe it was the greatest job ever and believe you’ll never get another one that good — you’re devastated. Emotions aren’t random. They follow from beliefs.

On Day 1 I mentioned my ‘Pre-Gutenberg’ reading challenge and recommended some of the works of ‘the Stoics’ – philosophers who lived long before us

Ryan Holiday – author of The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living says

“The Stoics say there are no good or bad events, there’s only perception. Shakespeare encapsulated it well when he said, “Nothing either good nor bad but thinking makes it so.” Shakespeare and the Stoics are saying that the world around us is indifferent, it is objective. The Stoics are saying, “This happened to me,” is not the same as, “This happened to me and that’s bad.” They’re saying if you stop at the first part, you will be much more resilient and much more able to make some good out of anything that happens.

Here is the first of four videos from mindset coach Jet Xavier on perspective with some tips on how to see things better.

Today’s exercise…

…is about awareness. While you’re out and about today – be mindful of your emotions and how your beliefs might be causing you see events as positive or negative.

Well hasn’t this been a big week, and technically we are only at Day 6!! Today we want you to remember this lesson from Day 1 – which many of you have embraced already:

If you haven’t yet done this – today is the day to take some time off with your family, your hobbies, an afternoon nap, some cooking – whatever makes your soul sing. And do it without your phone, tech or the computer!

As for today’s ‘lesson’ – as is usual on a Sunday, I’ll be live in the FB Group later today (about 5pm-ish) – wrapping up the big lessons of the week, answering questions and getting you all ready for the week ahead. There may even be some bonus points on offer!

Enjoy your Sunday! 🤩

The Market Monitor is a tool that Claudio has been teaching for quite some time now, but watch this video and you’ll see why it’s an essential to become immersed in your market.

Today’s Task

Using the template in the downloads section, set up your market monitor. Download or create a copy for yourself. Set up alerts in your suburb from all the portals, don’t just rely on CoreLogic reports. The goal is to immerse yourself completely in what is going on in your market and doing it this way commits it more to your memory than an automated report ever will!

PMs this exercise is for you too (when you get to the end of the video you’ll understand why in case it is not immediately obvious!). You can tweak this template to your own purposes – but the main thing is that by next Monday you have a completed spreadsheet for this week (one of your next week tasks depends on it!)

NB – if you have both a sales department and a PM department in your office it is highly worthwhile sharing intel with your individual market monitors. Remember the best thing for your customer could be renting their property if it’s not selling; or selling the property if it’s not earning an income…

 

 

A couple of timecodes in the Jim Remley video:
0:04 Sam talks about the Market Monitor spreadsheet, how to download a couple of notes for PMs
6:00 Start of Jim’s presentation
1:07:00 Q&A with Jim (they are good answers!)
1:11:00 Everyone Waves 👋🏻

 

Jim Remley – eRealestatecoach.com, USA

THE RELATIONSHIP BANK
In this session, Jim will explain (due to COVID-19) why the old prospecting numbers don’t work any more and how to open more doors and build relationships with people you don’t even know yet. Jim will also show you how to have these conversations using practical scenarios both online and via the telephone!

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Today’s Task (s)

1. Market Monitor

Yesterday you set up your Market Monitor. Today you’ll notice a new checkbox on the check-in page. Only check this box daily when you have updated your market monitor spreadsheet. It’s important you do this each day as you’ll need the info next week!

2. I know you’re passionate, but that’s not a USP…

If I had a dollar for every time I saw on someones bio, website or agent profile that they were ‘passionate’ about real estate I wouldn’t be writing this to you right now.

I’d be on a beachy island, sipping cocktails and basically living my best life.

We know you’re passionate, and just quietly we are too, but it all looks the same, same, same, zzzzzzzzzz.​

 

Sometimes, you just can’t tell one agent’s profile from another.

Even many of the photo poses are the same.

And I am here to tell you that if you try to appeal to everyone, you may end up appealing to no one.

There are some agent profiles that are different though, and memorably so.

Leigh Thomas Brown from RE/MAX in North Carolina is a great human I met couple of years ago, and saw her again at NAR in October last year (2018).

Leigh’s USP (Unique Selling Proposition) goes something like this (queue southern accent):

“I say [to the seller] well, frankly, you should hire me, because I get my jollies out of helping you navigate the minefield of real estate. I might get blown up, and you might get blown up, but pieces of us will get across the finish line together.”

What’s your USP?

Last Monday, I asked you to email 15+ friends/colleagues/customers to ask them what they see your strengths are.

You should have gotten a number of replies by now.

Today we’re going to start working with the information based on some inspo from marketing guru Dan Kennedy.

So grab those answers, your journal and a pen and make a simple table with the following headings:

Gifts – Skills – Values – Things I’ve learned to do

Go through the answers your people gave you and categorise them under those headings.

If something gets mentioned by 2, 3, 4 or more people, mark it as having come up multiple times.

For example, if five different people talk about what a great listener you are, put five marks next to the skill of listening because it’s really important.

Actually, if five people or more close to you say you’re a great listener, then that’s not just a skill, it’s a gift.

When you’re finished, you should have 5-15 items on your table, some which have been mentioned multiple times.

Now arrange them in descending order ie the skills that came up most at the top and the least at the bottom, tossing out anything that was mentioned once or anything you feel was insignificant.

Now you should have 5-8 items, which have been identified by multiple people, and which you also agree are strengths for you.

Hang on to this.

Promise you it’s going somewhere really cool and we will be working on it again tomorrow….

 

 

Zoom chat Transcript…

… in case you want to say you didn’t get attendance points. Current Maximum points 200
Day 8 Chat transcript

Vanilla Passion or Unique Capability?

OK, so you emailed a bunch of people.

You asked them to describe your unique capabilities

You sorted and condensed the answers.

So now you should have 5-8 items, which have been mentioned by multiple people, and which you also agree are strengths for you.

Yesterday, I also gave you an example of a USP from Leigh Brown a Realtor in the USA which clearly differentiates her from 99.9999 per cent of Realtors in the US (there are a lot of them!)

Land the plane, Sam…

OK, so want you to differentiate yourself from other real estate agents in your area.

Turn your 5-8 items into single sentence statements. “I accomplish ___ by doing ___.”

Example(s)

“When something needs to be done, I pick up the phone and get through to the right person…”

“I solve hard problems by making the complex easy…”

“I can tell you what every 2 bedroom apartment sold for in my area within five seconds flat…

“When people are walking through the minefield of buying or selling a home, they reach out to me and I safely guide them to the other side.”

Each sentence should deftly summarise what’s unique about how you take action to help your clients.

 

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Today’s Assignment – Possible 1000 points up for grabs

• Whittle these statements down until you have THREE TO FIVE crisp, clear sentences that accurately describe your unique capability and write them down
• Check them against things like your Homely.com.au Profile, other Agent Profiles, LinkedIn Profile, Facebook Business Page, Website etc.
• Do your public profiles reflect a vanilla ‘passion for real estate’ or a specific value proposition or reason as to why I would want to work with you? If your answer is the former, it’s time to update your profiles.

 

How does this help my productivity/business?

• In marketing, if you try to appeal to everyone, you may end up appealing to no one.
• Showing people how you solve their problems is a great start in getting people to pay attention to you, because people want to know what you can do for them.
• Differentiating yourself by playing to your strengths will further help you to attract the type of customers that want/need to work with someone like you.

For up to 500 Points

Post up to five of your differentiation statements (in a the one post) in the Facebook Group within the next week demonstrating you have done all three parts of the above exercise (or if you are shy send them to [email protected] and they will still count).

100 points per well crafted, single sentence concise statement.

Participation rules (must read – no exceptions):

• Word limit: Max 150 words total for the 5 statements combined. If you exceed the word limit, no points will be awarded at all. Remember, the aim is to be concise not provide a manifesto.
• Maximum five (5) statements (one sentence per statement). If you exceed the number of statements or sentences per statement, no points will be awarded at all.
• If your statements are not exactly on the money but still well meaning we may still give you some points. (Don’t just write any sentence down to hit the statement number or word limit, this is an exercise where you need to demonstrate that you’ve listened and understood the challenge…)
• If you are posting to Facebook, you MUST include the hashtag #day9 in your post so we can search and tick them off (even we enjoy ticking boxes 😉)
• Submissions will be counted up till midnight 26th May. Submissions received on the 27th May or after will be admired but not counted.
• If you think these rules are too strict in any way please blame the Transform class of 2018….

For up to another 500 Points

Send a snapshot (photo) and a link to your updated PUBLIC profile on Homely, LinkedIn, Facebook, Instagram or another mainstream platform or social network (Myspace does not count) to tran[email protected] demonstrating how you have incorporated these three exercises. But the points are time limited to 4 profiles each worth 125 points – you must send them through to us (all in the ONE email) no later than 7 days from now…

Participation rules (must read – no exceptions):

• Maximum of four (4) profiles will be accepted. You can have more out there but give us your best four.
• The profile snapshots must be sent in one email. We will only count the first email received and the snapshots in that email. Others will be admired but not counted.
• The profile must be publicly accessible. You must include the link to the profile in your EMail
• Submissions can be sent to [email protected] up till midnight 26th May. Submissions received on the 27th May or after will be admired but not counted.

 

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PS This is not meant to be easy. Also, there’s no video today, we figure this is enough to get through. Lastly, don’t forget to give your feedback on Jim Remley’s epic presentation yesterday… it’s been added to the check-in page.

PPS this is going to be a massive manual marking exercise for us – especially as we will be trying to give you meaningful feedback to improve your public profiles. PLEASE do not ask for updates on whether your points have been added or when they will be. We will tell you all when the marking has been done and points applied. Don’t forget to use the #day9 hashtag if you’re posting your statements to Facebook.

How fun was last Thursday night? While it all looked like twisties and red wine there was some serious stuff going on behind the scenes. In this video Will Ainsworth and I unpack how our buddy auction translates back into the real world – including some tips for marketing, negotiation, where you might start with Openn Negotiation and more.

Also: Will was gracious enough to answer some of your questions on listing presentations, protecting fees, nurture programs and more.

Today’s task

Today’s task is to complete your Openn Negotiation basic training. Look out for an email from us today with instructions on how to get your course for FREE. NB If you have already completed the basic training you get free access to the next level up – hit reply to the email and let us know.

Points

You have until June 10 to complete this task.

• 500 points for posting a ‘certificate selfie’ in the Facebook group (must have #Openn on the post so we can easily find it!)
• 100 points (to a max of 500) for social profile ‘proof’ ie a selfie certificate snapshot on any of your public profiles showing off to your followers your new qualification (Linked in has a place for qualifications) – send them to [email protected]. You must include a link to the public page (ie anyone should be able to see it).

Yes, PMs this is for you too. Nobody ever got in trouble for having too many qualifications 🙂

If you’ve already got your certification preciously, grab a copy of your certificate and do the above for the points. If you’re having trouble locating your certificate, reach out to the Openn support team at [email protected]

Happy auctioning!

Ok, so we have a couple of winner videos for you today (some of you might have seen one in the Facebook Group yesterday!)

 

 

 

 

 

 

Ellen Bathgate – Rent Roll Starter

HOW TO TECH-WOW YOUR CLIENTS
We know that digital is no longer an option – but how do you use tech to connect without losing the personal touch? Ellen Bathgate is going to show you practically how to use video, email and apps to delight your existing clients and prospect for new ones.

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Today’s task (Aus)

Today’s task is a continuation of the Homely.com.au challenge – and building out your profile – (which some of you are already doing!)

Look in the downloads section for your instructions from Homely.com.au.

Complete at least one street review and one suburb review for 200 points each.

Additional street and suburb reviews will attract 100 points each to a max of 1000 points for this challenge, but you must provide snapshot proof or links to [email protected].

You have until next Tuesday (26/5) to submit for this challenge.

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Today’s task (NZ)

As we mentioned, we’ve been talking to homes.co.nz who are delighted to provide you guys a premium profile for a month as a result of participating in this challenge.

They have provided two examples of what they consider to be excellent agent profiles on homes.co.nz as they cover most of the key ingredients they consider essential for a great personal profile.

https://homes.co.nz/profile/just-paterson/wellington-city/mike-lovell

https://homes.co.nz/profile/ray-white/remuera/steve-koerber

These example profile links are to prompt your thinking and open your minds.

There are 7 key elements to creating your own ‘super’ profile on their site

• Video
• RE success
• About yourself and family
• Passionate about where you live, work and what you do
• How can you help sellers and buyers? Pre COVID profiles were heavily loaded to show ‘how great I am’ but the crises has softened agents approach to be more ‘how I can help you’
• Call to action
• Testimonials

NZ agents normally pay a nominal fee to profile themselves and their complete sales history, no matter what brand they have previously worked for, on homes.co.nz by becoming a ‘Premium Agent’.

Agents that come through the Transform program will get the first month of their Premium Agent subscription free. There is no contract so they can come off after a month is they choose to.

Just email [email protected] mention Transform and one of their sales team will contact you directly to answer any questions you may have, explain the benefits of profiling yourself as a Premium Agent, and then get you up and running quickly, as it is a very user-friendly process.

For your shot at 1000 points max – we need to see a before and after snapshot of your premier profile on homes.co.nz, with at least 5 of the 7 items listed.

You have until 31/5 to submit your entry for this challenge.

Good luck everyone!

 

 

Zoom chat Transcript…

… in case you want to say you didn’t get attendance points. Current Maximum points 250
Day 11 Chat transcript

Today’s exercise…

…is about optimism. While you’re out and about today – grab a selfie, post it in the group and tell us what you are optimistic about right now?

If the 80/20 rule applies to all things, it’s likely that around 20% of the people in your life bring you 80% of your happiness.

So far we’ve hopefully eliminated a couple of entanglements (comfort zone things) to free up your time to move you up the dollar productivity scale.  Today – if you have some time  – is actually a good day to remind yourself of that beginning lesson about the four quadrants of time: evolution/effective/entanglements easy. 

Of course, today is another ‘easy day’ …and today we want to make sure that the most important people in your life get the attention they deserve.

Your only exercise today (other than taking some time without work, without transform and without the computer) is this:

• I want you to schedule time in the future (if not for the rest of the year) with the humans who are important to you.
• If you’re married this might be your spouse or your kids.
• If you’re not, then it’s extended family or very close friends.

You may already have stuff like holidays, weddings and birthdays booked.

You may have business stuff – on there too.

All that stuff gets put on your calendar months in advance.

Then the minutia gets on your calendar if it’s lucky.

And so the people we MOST care about (and admittedly sometimes take for granted) can just end up with the scraps.

So…today we Transform this:

Sit down with your partner (and maybe even kids) and plan some simple things – breakfast, lunch, dinner, dates, game nights, whatever.

These might seem like such small things, but you’re saying to the people that are most important to you that they are important.

Sometimes they need to directly hear it.

Feel it.

Do this and some people close to you may be surprised, even shocked.

I can tell you – the first time I did this with my 18-year-old daughter – she definitely was surprised – but to my surprise (because I thought everyone else was so much cooler than me!) was also delighted.

Make the time

Get the diary out.

Don’t let life just ‘happen’ to your important relationships.

Just because we’re coming out of quarantine doesn’t mean we shouldn’t put time and effort into this stuff now.

Give your important relationships a new life.

Do this, and trust me, your work will also, by default, get a new life.

Everyone wins.

See you guys at 5pm.

via GIPHY

Today’s Task

As I mentioned last night on the FB Live, there is no task today. This is to allow you to play catch up on some of your other assignments.

(Tomorrow’s task will be greatly assisted by watching this video, though!)

If you would like to resubmit #Day9 assignment please email [email protected] with your new USP 🙂 – you have until midnight tonight. Remember to ‘lean in’ to your strengths and who you are. I want to know what it would feel like to work with you!

Way back in week one we talked to you about the five essential points of a successful pivot. One of the five was taking a leadership position in your market place. Another was getting uncomfortable doing things you’ve never done before.

Watch this video from Chronicle Republic’s Tiffany Wilson and then read this week’s assignment below: 

Today’s task – Max 1000 points

Your major assignment this week is, of course, is to create a video market update report.

Some of you will be experienced at this, for some of you, it will be your first go. That’s OK, everyone needs to start somewhere – and happily you’ve been putting in a lot of the work already from the Market Monitor, Jim Remley’s webinar and of course yesterday’s presentation with Sam McIntyre (and there are some great tips in today’s lesson from Tiffany Wilson!)

Here are the rules:

1. No more than 5 minutes in length
2. Can be filmed on your iPhone
3. It needs to include:
   • Some good news about real estate in general (examples in Jim Remley’s presentation) and there are some links to some good news on Elite Agent in the downloads section. Don’t use all of them, maybe pick one. Or choose something of your own.
   • Something from your market monitor that is relevant to your area that your locals would be interested in
   • Something that shows your personality or who you are as an agent
   • Good practice is a call to action at the end (remember know, feel, do… from one of my videos before the challenge started?)
4. You can post it publicly – send us the link to [email protected], or if you are nervous, post it in our supportive Facebook group (#marketupdate) so we can tell you all how great you are for giving it a go 🙂
5. This assignment is due before midday Saturday 30th May – but I will award bonus points if it’s one and dusted by Thursday 5 pm. Don’t overthink it – just do it!

Oh… and lastly remember Nikki Horner’s Pre-Challenge tip about BigVu (the free teleprompter if you are really nervous)

Caroline Bolderston – Being Bold

THE POWER OF DIRECT CONVERSATIONS
Ever heard of the book ‘Radical Candor?’ Caroline will show you how to get ultra-specific on what the client values and how it applies to your relationships in real estate.

 

Zoom chat Transcript…

… in case you want to say you didn’t get attendance points. Current Maximum points 300
Day 15 Chat transcript

Today’s task

1. What’s a property you have for sale or for lease that you could create a ‘teaser’ on right now? (5,4,3,2,1 – go!)
2. Want some extra leaderboard points? We have a live upcoming webinar (Day 29) with our three digital coaches – Sam McIntyre, Tiff Wilson and Lisa Novak. Head over to the time table page and submit your questions for the live webinar for 50 leaderboard points per question asked (you can ask questions of any of the upcoming coaches here too!)

Today we are testing your listening skills with a brain teaser or two… first watch this video and then answer the questions…

 

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Today we have got two live sessions on at the same time.
One with a PM focus delivered by Brock Fisher and the other with a Sales focus delivered by Mark McLeod.
Choose one and watch the replay of the other. NB: Attendance leaderboard points will only apply for one of the sessions.

Brock Fisher

Mark McLeod

 

Brock Fisher – Head of Strategy at Kolmeo

GROW LIKE GOOGLE
In this practical session, Brock talks through how to harness the power of Customer Advocacy to generate organic rent roll growth in businesses of all scales. Tenants are one of the least utilised sources of organic growth in most property management businesses, and Brock will help you to understand how you can generate life long value out of the relationships you develop with your Tenants, even after they have finished renting through your Agency.

 

Mark McLeod – CEO Growth Ray White

THE NUMBER ONE REASON AGENTS FAIL AND HOW TO AVOID IT
Mark will discuss how to address the blockages in your business, what good looks like in vendor reporting and why you need to be able to move stock before adding more listings.

 

Zoom chat Transcript…

… in case you want to say you didn’t get attendance points. Current Maximum points 350
Day 18 Brock Fisher Chat transcript
Day 18 Mark McLeod Chat transcript

 

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For today’s challenge you are to ask, answer and follow questions in your local area.

Download these instructions and submit your Question and Answer responses in the form below.

Task due date COB 1st June (whatever time zone you’re in)

You can ASK 3 questions and you can ANSWER 5 questions each with a value of 125 points each. You obviously can ask and answer more (and we encourage you to) however for leaderboard points, this is the cap equating to 1000 points.

Our Kiwi friends, email us at [email protected] and tell us what you see is the benefit of this type of community engagement and provide us with up to four (4) ways that you can engage with your local community similar to this for 250 bonus points per actionable answer. Refer to Sam McIntyre’s lesson on Day 14 if you need some inspo. Same due date of 1st June for you too!

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Today’s exercise…

…is about resilience. Where are you going and what do you need to be more resilient about?

NB We’re getting closer and closer to the finale of this challenge! What’s your plan to push forward through the next week and a half?

P.S Don’t forget to upload your Saturday Selfie and post it to the group

Oh, I think I’ve landed

Where there are miracles at work

For the thirst and for the hunger

Come the conference of birds

And say it’s true

It’s not what it seems

Leave your broken windows open

And in the light just streams

And you get a head full

A head full of dreams

Chris Martin / Guy Berryman / Johnny Buckland / Mikkel Eriksen / Tor Hermansen / Will Champion

(-aka Coldplay)

Last year,  I watched the documentary/film A Head Full of Dreams about the band Coldplay – from their beginnings and rise to fame, through to now.

Coldplay started as a band of college students literally with a head full of dreams.

Today they are a multi-Grammy award-winning group who have achieved worldwide fame and could fill any stadium in the world.

One of my favourite bits of the movie was the bit showing their 2000 gig at Glastonbury where Chris Martin introduces the song Yellow saying something like, “You won’t know this song well enough to sing along, but next year you might.“

Cut to 2002 and it’s one of those goosebumpy moments – sure enough, the whole audience is singing all of the lyrics for him.

But Chris Martin always knew where he was going.

His bandmates often said they gave wholehearted thanks that he had enough certainty for all of them.

But what if Martin wasn’t so sure… about his songs, his lyrics, his bandmates?

Would they be where they are today?

“I want the fairytale”

Vivien Ward wasn’t prepared to settle for some half-assed relationship (if the name rings a bell I’m talking about Julia Roberts character in the movie Pretty Woman…)

 

We all fell in love with her as she became clear on who she was, and where she wanted to be.

What she would settle for, and what was off the table.

But if she hadn’t been clear on what it was that she really wanted, the movie might not have had such a happy ending.​

What’s your dream?

You could work for the next 10/20/30 years and I have no doubt you could make a pretty good living staying in the comfort zone.

But something I’ve learned over the last few months is that we all have dreams – no matter what age we are or what stage of our careers we are at.

Whatever you can do or dream, you can, if you give yourself the time and the space to do so.

In the last few weeks, hopefully, you’ve become more aware of the fact that you can spend hours on entanglements (eg Facebook, Toxic relationships, emails, and low dollar productive activities), or you can spend those same hours pursuing your dreams.

They may be career-related, business-related, they may be something else.

There is a reason you all signed up for Transform.

I want you to get clear on this reason – or the entanglements you started with at the beginning may take over again once this challenge is done, or even sabotage your efforts to date.

And after all the hard work you’ve put in… we don’t want to go back there, right?

And this week, you’re going to need a reason for being here so you can go back to that reason when you feel like giving up.

Your question for today

What do you truly aspire to?

See you at 5pm….!

Morning Transformers and Happy Monday!

Today we are going to delve into leadership in real estate by listening to the views of two amazing leaders in the industry.

A couple of notes first based on the live video last night.

• Elite Agent Pro link: https://sales.eliteagent.com/elite-agent-pro/
• Coupon code for your first month free (to get the current edition of Extra mailed to you on Tuesday!) Input the coupon code  ‘T20’ at checkout

Now, on with the show…

Thomas McGlynn manages around 300 sales agents and is the sales leader in NSW for The Agency

Kylie Maxwell is the joint leader of LJH Queanbeyan and is our Transform Masters 2017 champion.

Today’s task

There is so much to be learned from these two – in different ways.

Today’s lesson question: After hearing both Thomas and Kylie’s experiences outside of, and relating to COVID19: If it were Day 1 in real estate what would you do differently? (up to 500 points for your answer – we want not just the what you would do differently and how might you achieve it in your business). Responses need to be received by 6am 2nd June

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Extra points: On Friday we have our first “panel” webinar with Will Ainsworth. Go to the timetable tab of the Transform2020 Timetable page to ask questions of all our remaining live coaches. (edited)

Sometimes it’s the quiet achievers that have worked the hardest in Transform.

If you go back to week 1, you’ll remember me saying that Transform is a game of you vs you – what can you make an impact on in either your personal life, or your business in 30 days.

• For some people it’s stripping away stuff and becoming more efficient and getting more balance
• For some people it’s getting more clarity on their goals and how to get there
• For some people it’s simply a matter of doing things they’ve never done before
• For some people it’s finding savings in the business they never knew about, or new ways to earn revenue
• Sometimes it’s a bunch of new tricks to go into the toolkit or a validation that you have everything you need.

Some of the work you have done is obviously reflected in the leaderboard – but not all of it. And we want the right final 12 to go through to the ‘pitch’ stage to get a chance at the cash…

So a reminder:

1st prize $5,000

2nd prize $2,500

3rd prize $1,000

And… thanks to Kolmeo we have added a fourth prize – a podcasting starter kit to the value of $500 for our rookie of the year.

So, Immunity (x2!!) 

Two people will be chosen by Mark and I, irrespective of your score to go through to the final pitch round to win the Transform cash.

How we will decide where the ‘immunity idols’ go

PART 1: We want you to send us a report on how Transform 2020 has had an impact on you.

Send us a

• A 250-word (max) 
• and/or 2 minute video (max) summary of your results.

PLUS you can also add anything else you want – more words, more pages of documentation, more audios or videos, whatever and however much you like – but the concise 250-word / 2-minute summary is an absolute requirement.

Here are some ideas about what to include:

• What was your reason for joining Transform? What needed to change?
• What are you feeling now?
• How did it affect ….prospecting, sales, numbers, wasted time or energy, new initiatives, database cleanups, saying no to stuff, finding clarity, leveraging your USP, insights you gained about yourself, reduced clutter, personal headspace transformation, procrastination, just to give you a few ideas of the types of specific things we want to hear about.

NB: The more of this you can QUANTIFY, the better – please be specific in your answer. Be clear on the before and the after…

From this, we will choose two people to go straight through to pitch round.

But if it’s not you, then who?

Transform 2020 is as much a working together type of exercise as it is a personal learning experience.

You’ve been networking with other people in the challenge – with the buddy system and group learning exercises. 

You’ve observed other people and the way they work.

PART TWO: We need you to answer THIS question… 

Who do you think deserves immunity, and why? What changes has this person made that have convinced you they should be in the Top 12? (Again, this is a max 250 word or two-minute video submission…)

NB While celebrity buddies and coaches may nominate someone in this section, you cannot nominate coaches or celebrity/all star- buddies.

Game changer!!

There is still time to get more leaderboard points right up until Day 30 and you should aim for as many as you can, however:

• 60% of your personal final score will be calculated based on your leaderboard points
• 20% of your final score will be based on our scores for your answer to PART 1 (your final ‘major’ assignment)
• 20% of your final score will be based on the tribe ‘votes’ you get from other transformers (PART 2) which we will calculate by adding their leaderboard points to this part of your total score. (To point out the bleeding obvious: If more than one person writes down your name you here you can expect a pretty high score in this section and it is a gamechanger!)

ENTRY DEADLINE Tuesday, June 9, 2020, midnight AEST. We will reveal the top 12 on June 12 at the live webinar on that day.

How To Submit:

We’ve built this submission form or you can click ‘IMMUNITY’ on the Transform Menu.

fUse it to submit your entry–you can even attach your video file (up to 50MB – if your video is bigger than 50MB, upload to a service like Google Drive, Dropbox or WeTransfer.com and include the download link in the text portion of your entry). But remember the criteria above!

Carpe diem!

Sam

 

Fiona Blayney – Founder of Real+

BETTER TOGETHER
In the post COVID-19 world it is more important than ever for sales and PM to work together. Fiona will talk about what’s changed and what the good businesses are doing right now.

 

Zoom chat Transcript…

… in case you want to say you didn’t get attendance points. Current Maximum points 400
Day 22 chat transcript

Raised in the Riverina region of NSW, Dave Skow has a real estate career spanning 19 years and has held roles in property management, franchise management and training for the Real Estate Institute NSW. Opening Wagga Property Management as a sole operator in January 2014, Dave achieved phenomenal growth, listing more than 800 managements in just four years of operation.

Now leading a team of sales and property management professionals and enjoying the continued growth of his business, Dave is passionate about business development and growth, and imparting his knowledge and experience to other operators throughout the country.

In this video, Dave talks about how his business handled COVID-19 in a regional area – and he’s also a bit of a gun at the market update videos so I hit him with a few marketing questions I know you’ll all now enjoy the answers to 🙂 Plus we talk about that great topic of KPIs!

Today’s task

With what is happening in America right now, many businesses are being locked down again (glad we are here in Australia and NZ right?)

This is not a ‘points’ task – but we encourage you to have a think about finance, subscriptions and your pipeline. Are there any places where you could gain efficiencies (in the event of another lockdown or event outside your control?) Were there any creative ways you improved cashflow during the crisis? (post in the group to share with your fellow Transformers!)

I’d like to introduce y’all to the final of our four sponsors: Direct Connect.
National Manager, Belinda Seers has a few words of encouragement for you all on this home stretch.

Direct Connect are pretty passionate about doing good in the community. And previous participants in our Transform programs know we are pretty passionate about the same thing.

For you, as agents, there are opportunities to give back everywhere.

But life is busy, right?
“I need to be somewhere doing something otherwise I would help”
“Someone else will do it”
“Someone else will pick it up”
“Someone else can handle it”
“It’s not my responsibility…”

Obviously, things have changed slightly with COVID-19 and we need to be more careful with the way we help people, but a random act of kindness never goes out of style. 

Do any of you remember…

• That real estate agent that rescued the baby shark from the Cronulla swimming pool?
• Transform Coach Dave Skow raising more than $500k for Luke and Mary Toki and their family when they missed out on the Survivor money?
• Remember those property managers in Darwin that helped a guy with cancer crowdfund his rent after his pension was cut?

One act of kindness per week will add fifty-two moments of inspiration to your year. Push it to two a week and you add more than 100!

Add that to what you call ‘prospecting’ and imagine the possibilities. Did a lightbulb just go on?

Good works in real estate and here is why.

Some of you would have been expecting this…

• Yes, it’s a Random Act of Kindness challenge and the dollar limit is $20 (ie can’t be a Random Act of Money – but could be a $20 donation)
• Brainstorm with your buddy some ideas for the challenge (there are some below)
• Post a photo of something to do with your fulfilment of this challenge in the Facebook Group explaining what it was… or you can practice your video chops by posting a video in the group to tell us your idea/what you did. But if you do go a video no more than a minute in length.
• Tag me in the photo/video with the #kindness to grab 500 bonus points in this challenge. Someone will get an additional 1000 bonus points for winning the challenge (we will be looking for creativity and feeling all the feels!)

 

RAK simple ideas (or choose your own…)

• Leave a bouquet of flowers at the local hospital – let the nurses choose who gets it
• Buy a co-worker a cup of coffee
• If you’re in a long line, invite the person behind you to go first
• Buy a heap of colouring-in books and crayons for the local pre-school
• Drop off some supplies at the local homeless shelter (eg combs, toothpaste etc)
• Put a post-it note on the bathroom mirror telling someone else they look great today
• Donate some nappies to St Vincent de Paul or the Salvation Army
• Drop off a box of chocolates to the local police station
• Arrange anonymously to pay for someone’s breakfast at the local coffee shop
• Buy a $20 petrol card and give it to someone who needs it
• Grab a couple of colleagues and have a park cleanup day
• Donate your old professional clothes to someone like dressforsuccess.org
• If you’re a gardener – offer to do some weekend garden maintenance to help out a neighbour
• Offer your office as a venue to a local Meetup group…
• And there are plenty of online lists you can search on the internet…

Don’t overthink this challenge – get it done by Sunday 5pm AEST 🙂

Will Ainsworth

OPEN Q&A
Get your sales questions answered by one of McGrath’s top performers.

Hannah Gill – Director at Gill & Hooper

CREATIVITY AND INNOVATION IN PROPERTY MANAGEMENT
Having spent a year on the road with Street MBA tours, Hannah will bring to the table some new and innovative ideas in PM and discuss how COVID-19 is a great opportunity to innovate.

Today’s task

Today is your final Homely.com.au challenge for Transform 2020. Details in the download link.

Notes:

• We are awarding 200 leaderboard points per review to a maximum of 1000 points (note you can ask tenants to review a street too) by following the instructions in the downloads section and sending us links to [email protected]  IMPORTANT: send the link to each review not a photo. OK? Good. 👍
• If you have already done this, send us the link to what you have already done to [email protected]
• If you are from NZ – congratulations – you have immunity for this challenge and we will add 1000 points to your total (we feel if you’ve gotten this far without having homely in your homely town it’s only fair!). EMail us though for your bonus to be applied.
• Obviously, this needs to be in before the 30 days finishes! (10th June)

Good Luck!

 

Zoom chat Transcript…

… in case you want to say you didn’t get attendance points. Current Maximum points 450
Day 25 chat transcript (Will Ainsworth – inc pre-session briefing)
Day 25 chat transcript (Hannah Gill)

,

We’re nearly at the end of our 30-day journey (which hopefully is just the beginning for many other great things for this group!)

But let me ask you: How has your initial habit declaration held up over this time?

What about your new year’s resolutions?

You’ve probably heard the old lament, “Most people abandon them by mid-February.”

Or the defeatist’s wail of, “Dang, I just don’t make ’em any more”

Most people try to make their habits stick.

But the only way to make your habits stick is the change your systems.

Remember James Clear said, “We don’t rise to the level of our goals, we fall to the level of our systems.”

So if you want to exercise more, find something you like doing, and make sure it’s easy to get to (I took the measure of buying a treadmill so I didn’t have to waste time going to and from the gym – extreme, I know!)

If you want to take more walks, let a family member or neighbour borrow your car a few days a week so you have to walk to the corner store instead of driving. Or join a sporting team where everyone expects you to show up every week. Easily worth a few steps on the Fitbit, right?

Those are system changes to your environment.

They are far more effective than a setting the intention of a habit which is completely optional; for example, who wants to get up and go to the gym at 4.30 am now it’s getting colder and colder of a morning? If I ‘tried hard’ to do that I would fail every single time because it requires too much will power. This is why I changed my system around exercise.

Notice the difference between “try harder” and system change…

Will Power: “I’m going to try to waste less time answering emails.”

System Change: “I’m turning over 65 per cent of my inbox to a VA.”

Will Power: “I’m going to try harder not to get impatient/angry with my kids.”

System Change: “I know I’ve been angry with (insert influential person from the past here) and I’ve been taking it out on people I love. I’m going to clean out the cupboard and forgive my (xxxxx eg dad), so the anger impulse just goes away.”

Will Power: “I’m going to try harder to get less distracted with social media this year.”

System Change: “I’m going to set my web browser so I ALWAYS have to manually log into Facebook and enter my password every single time.”

Will Power: “I’m going to try to implement more of what I have learned in Transform this year.”

System Change: “I’m going to make myself accountable to my buddy on a continuing basis, or a coach to finish the course and continue my habits.”

So see that word T-R-Y? It’s a dirty three-letter word. It always invites its 5-letter friend, G-U-I-L-T.

Yes, you can try harder but we all have a finite amount of energy and will power to expend every day.

Systems only require the willpower it takes to put them in place.

Resolutions based on try fail 80% of the time.

Resolutions based on changing the system succeed 80% of the time.

Your success will naturally flow from the friendships you cultivate and the mentors you surround yourself with. Your thoughts and aspirations will be shaped by that environment.

The gains you have made this month will be because of the systems and structure you built around yourself.

You want this year to be the best year ever? Think about changing the systems you live in every day, you won’t have to try.

You will habitually do and it will be easy.

Carpe Diem – and see you at 5 pm!

As we mentioned last night on the Facebook Live, if you look below Day 30 you’ll see some extra videos you are welcome to ‘binge’ on over the long weekend.

Your task

Your task is obviously to finish your immunity challenge from Day 23.

Carpe Diem!

 

Lisa Novak – Novak Properties

SOCIAL SELLING
Lisa Novak has become the social selling Queen. In this session Lisa will talk through the social selling process and how it links into your CRM and the portals. She will also reveal some of her secrets to building a following and being confident on camera.

 

Tiffany Wilson – Founder of Chronicle Republic

HOW TO USE SOCIAL MEDIA WITH SENSITIVITY
Facebook traffic is up 400 per cent at the moment due to people having more time on their hands. But you need to strike a balance between ‘panic posting’ and complete radio silence. Tiffany is going to show us how we should be using social media right now – with sensitivity to the current situation.

 

Sam McIntyre – Tall Poppy Real Estate, NZ

ONLINE LEAD GENERATION IN 2020
Sam is the master at disruptive digital thinking and will give you the tools to prospect ‘while you sleep’. He is also going to delve into winning with video across, Instagram, Facebook, YouTube and more.

 

Immunity submissions due midnight tonight!

Game changer!!

There is still time to get more leaderboard points right up until Day 30 and you should aim for as many as you can, however:

• 60% of your personal final score will be calculated based on your leaderboard points
• 20% of your final score will be based on our scores for your answer to PART 1 (your final ‘major’ assignment)
• 20% of your final score will be based on the tribe ‘votes’ you get from other transformers (PART 2) which we will calculate by adding their leaderboard points to this part of your total score. (To point out the bleeding obvious: If more than one person writes down your name you here you can expect a pretty high score in this section and it is a gamechanger!)

ENTRY DEADLINE Tuesday, June 9, 2020, midnight AEST. We will reveal the top 12 on June 12 10am EAST at the live webinar on that day.

How To Submit:

We’ve built this submission form or you can click ‘IMMUNITY’ on the Transform Menu.

,

Firstly – thank you for participating in Transform 2020 – we hope you’ve enjoyed the ride and on Day 30.

On Day 30 you guys get to tell us what we could do better.

Did we meet your expectations? Was the course value for money? What could we do differently or improve to take it up a notch next year?

For 1500 leaderboard points (promise this is the last one!) – complete your feedback form here: https://eliteagent.typeform.com/to/Yg3AmZ?email=[user_meta field=”user_email”]

(It should take you approximately 2 minutes – so hopefully not too bad – but obviously we need this by 5 pm (AEST) today to include it in your final score)! 

Lastly – although it’s true we do love Tim Tams and wine… if you are feeling that way inclined we would really rather an amazing Facebook or Google review which we would be forever grateful to you for – and it is way fewer calories 🙂 No points incentive here – only do this if you think we’ve earned it…

Transform is forever and you can keep these course materials forever to rewatch, revise or look back on, but to continue the conversation go ‘Pro’ where you will get all of our notes for key Transform sessions and more.

The offer for a free month is still open until the end of the week. Use code T20 at checkout.

See you Friday for the Final 12 announcement.

Good luck everyone!