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The Accountability Collective – Trailblazers

The Accountability Collective is designed to be an incredible combination of brainstorming, education, peer accountability and group accountability which we know works. We work with small groups (maximum 6-8 people) to help them sharpen their business, productivity and marketing skills in a safe and highly-focused business environment.

The Completion Level of Your Training.

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September Meeting

Introductions

Intros

Laura Shooter 1:56 

Claire Weggery 3:58 

Adrian Wall 6:14 

Beau Miller 8:46 

Donna Gordin 10:54 

Casey Healey 13:05

The 10k unicorn + Managing Energy not time

 

Downloads and Deliverables

  • Slides Link
  • Notes – Google Drive Link

Hotseat – Beau

Beau Miller: Current Projects
  • Building the rent roll
  • Systemising Sales
  • Website and SEO to bring in organic leads
Current concerns/Roadblocks
  • Personal stuff – can’t keep up with everyone including friends and family
  • Time management in general
  • Need to dedicate the time to outsource sales processes to PMVA
  • Website is a problem – Eagle CRM
  • Doesn’t have a free download – need to capture email addresses and use the website for lead generation
  • Time to follow up leads – need to find time to train PM
  • Still manages 60 properties
  • Lots of staff interruptions
  • Lack of focus to complete tasks
  • Can’t market out of Eagle, using IRE as CRM tool – just website and portal uploading – but stuck with it on contract
Help/Suggestions for Beau
Laura 
  • Cleaned up 5 different subscriptions, not super in love with Eagle website, but better is better than perfect
  • Update the categories – Reach out to Google to add “Agency”
  • Update Google My Business – this moved the needle a bit
  • Feels Eagle is making some improvements, but they are not fully using the software to its full capacity – watch this space
Casey
  • Uses IRE BDM for marketing and says it’s really good for monitoring and tracking leads – uploads Monday wrap (video) to IRE and sends it out to everyone in the IRE database
  • There’s also an uploader in IRE
  • She uses esales – C21 software for portal uploads
  • Casey’s VA (Stafflink) uses Airtable where she can get a view of everything and tweak a process if it needs to be tweaked. The best thing is to do a Loom video if there is a change in the process.
  • When things don’t get done you can get a slack notification
Sam
  • Beau says that propertyme does uploading of properties to the portals now so the Eagle Software really only needs to be there for the website. She also likes Wix because she can nail the SEO behind it
  • Sam says that people don’t realise how easy it is to create a WordPress website or landing page – there’s a video here.
  • The number of tools increases complexity
  • Lead magnet later on (leadpages is also a possibility here)
Adrian
  • Adrian says they use Homepass for all of their opens and it transfers information directly into Move, and that is where all the emails go out. 
Claire
  • Claire suggests virtually recording processes via video
Donna 
  • Suggests an old lesson for Transform – start putting things 100 per cent in your diary – pop the action item in – if it’s important enough put it straight in the diary.

 

Hotseat – Claire

 

Claire Weggery: Current Projects
  • Rebranding – building the brand
  • Needs to get her website up – even if its a one page website
  • The #fatbasil influencer project
Current concerns/Roadblocks
  • Needs to get back in touch with the contact who offered to do her website
  • Tidy up the office – archiving and selling stuff
Help/Suggestions for Claire
Beau 
  • Scanning is a big waste of time – everything is in archive boxes in the roof – (Claire has no space here! – so it needs to be scanned)
Mark
  • Suggests an app called Scannable because they are just records.
  • Set up a tripod with the phone pointing down and when you put a doc underneath it scans it automatically saving into Dropbox or something like that
  • It does have some OCR functions now so you can search your scans
Sam
  • Workspace – make it attractive – so you love being there – that’s the priority (plus one post a week for Basil)

 

Hotseat – Adrian

 

Adrian Wall: Current Projects
  • New into sales – so personal branding is the biggest thing
  • A lot of agents and agencies in the area – so point of difference is huge
Current concerns/Roadblocks
  • Eliminated the biggest one by getting a fixed farm area
  • Low stock environment – anything listed is sold within a week
  • Being brand new – competing with lots of well established agents in Penrith
Help/Suggestions for Adrian
Laura 
  • Five years ago, she and Samuel were in the same position
  • If you don’t own the market – report on it (eg Market update)
  • Letterbox dropping around competitors listings – especially when the property sold

“we deal with the letterbox drops – saying this property sold for this much money, it was originally advertised for this much. It was on the market for this long. If you want to know what this means for the value of your property in touch with us …”

  • If you don’t want the nasty calls, don’t report the bad results…(the ones that make someone look like a crap agent)
  • People believe what agents say in the letterbox – oddly without question
  • Leverage the things that are wins
  • Develop some dialog around what the competitors might be saying about you to diffuse it. “Yes we know we are not as experienced as some agents, but we make up for it in ….” (How ever you will make up for it)
Beau
  • Beau says what she is experiencing some of her landlords who are thinking of selling right now – and a lot of property managers refer out to sales agents and it really doesn’t matter to some of them who that sales agent is.
  • So for sales, most of the leads Beau is getting is actually from other property managers because they know she will look after the tenant.
  • She says the owners just go with her because they were referred by the trusted property manager (ie the Halo effect!) She says most times they accept the referral and grab you
  • This is where Beau’s sales business has come from – so recommends making friends with some of the local PMs
Claire
  • Claire recommends taking a look at Ray White agent Renaye huia
  • Her points of difference include amazing staging including the garden – in a hands on kind of way
  • Her husband is helping her in a complementary way by doing waterblasting, gardening and getting her hands dirty (not an option for Adrian because of his accident)
Donna 
  • Use your authenticity and your enthusiasm over somebody who’s been doing it for 30 years that might take for granted they are going to get it
  • Work with buyers – do as many home opens as you can for other agents – even second opens
  • You can’t beat meeting people face to face – Donna knocked on a lot of doors in her farm area
  • Ask people, “I know you’re not selling, but who else have you heard about in the neighbourhood, is anyone renovating, has anyone moved out…?”
  • Ask them to help you in your quest – people want to see you succeed and will help you if you ask them.

 

Hotseat – Laura

Laura Shooter: Current Projects
  • Streamlining PM workflows, integrating two teams post rent roll acquisition – what they need to do when they need to know it. Digital checklist ecosystem.
  • Rewarding team members
  • License
Current concerns/Roadblocks
  • Personal energy
  • Long deadlines
  • Wants to knock them all off by the end of the year
Help/Suggestions for Laura
Beau 
  • Insights in propertyme isn’t that great.
  • Beau says ‘fires’ are the biggest problem and where most of the reactive work happens. The key is to reduce the number of days things have been open for.
  • Start with older than 60 days, then older than 30 days etc (there is no report in PropertyMe at the moment)
  • Beau’s VA takes a snapshot of anything that is old – and sends it to her, which she creates a report from.
  • Beau says this has improved performance because her team know she is watching
Claire
  • Advise PMs to ‘Eat the frog’ but also consider getting PMs to swap their frogs – especially if you find that different team members are more suited to particular tasks than others.

 

Hotseat – Donna

Donna Gordin: Current Projects
  • Similar position to Laura – people management is a priority to maintain a positive working culture
  • Where will growth come from?
Current concerns/Roadblocks
  • People are a bit down at the moment (it’s been a tough year)
  • Others are feeling frustrated that she is not accessible enough
  • Needs to replace the person – but like for like doesn’t solve the problem
  • Growth has been a bit stunted – where is new growth going to come from
  • Not a numbers person
Help/Suggestions for Donna
  • Donna feels like much of the discussion this morning might be a solution and wants to explore finding a VA 
Claire 
  • Take the focus off number of properties because even though the number of properties may have increased but the load may not have
Casey
  • Casey uses Stafflink (Joel Davis)

https://stafflink.com.au/

  • Casey does a 1:1 with every team member every month- she sends a form to fill in prior to the meeting to give them a chance to think about what they want to say.
  • Some of those things are 
    • Out of 10 how happy are you at the moment
    • How do you rate your performance
    • How can your performance be improved
    • KPIs
  • Casey says this is way better than walking in and saying, “How’s things?”
Beau
  • Beau uses PMVA. The biggest win was in lease renewals.
  • Podcast with Tiffany Bowtell. 
    • Podcast
    • Action Guide
    • Book an appt with Tiffany https://calendly.com/pmva-outsourcing/ea_discussion
Adrian
  • If staff feel she is not accessible enough during the group sessions to offer the option of dropping her a text if they want to talk to her 1:1
Laura
  • Has created a jot form which runs through some (again) questions to see if things are tracking OK
  • Key questions
    • What capacity are you at?
    • Is there anything you want to get off your chest?

 

Hotseat – Casey

Casey Healey: Current Projects
  • Organic Growth – particularly lead gen online
  • Not working on cold leads – but warm leads – referral clients etc.
  • Being the educational advisors in the PM space
Current concerns/Roadblocks
  • Would like to share content with the group – create content that can be shared amongst the group and tweak it to be hyperlocal
  • Casey says she recently paid a copywriter $1500 to do four articles but didn’t get anything from it
Help/Suggestions for Casey
Sam
  • Sam recommends Frase.io – create a Loom video?
  • Sam suggests a quick way to “avoid” traditional copywriting is to
    • Answer questions on a video
    • Transcribe the video in a tool like descript
    • Edit the transcription
    • Cut bits of the video that aren’t needed. In descript you can edit video like its a Word doc.
    • Use the transcript as subtitles in places like Facebook and Youtube
    • Create a blog post with the video and the transcript as the text
    • Embed the Youtube Video in a Linkedin Post and Link back to the full ‘article’ on the blog (you can automate much of the above with a tool like repurpose.io)
    • Take a snapshot of the blogpost on your phone and put it on Instagram stories.
    • Do the same with your Market updates (repurpose across several platforms) – all up that’s two pieces of content per week that is google friendly and all backlinks lead to your website.
  • Don’t forget calls to action in every single piece of content (know, feel do) – people forget the ‘do bit’… 
  • Have a picture in your mind of who you are writing to. Who is your prospect and write them a love letter (this is how we write The Brief. What would that person find funny, interesting, helpful.
Donna 
  • Your personality is it a point of difference – should it come through in your writing. 

 

October Meeting

Hotseat – Donna

 

Donna Gordin
  • Really busy with properties in great demand (a common theme with most of the group this month!)
Wins:
  • Hired a person
  • Nailed the 35k walking challenge
Current Projects
  • Paperless handout sheet process
  • Letters to Santa
Help/Suggestions for Donna
  • Google Chris Gilmore for letters to Santa
Claire 
  • Make a QR code
  • (using QR Code generator eg https://www.qr-code-generator.com/ or google QR code generator)
  • Could you turn it into a social media opportunity – take a photo of santa
Sam
  • You need to have a URL before you can generate a QR code so:
    • Canva has a place you can publish forms and designs to get a URL
    • You can make google drive files public
    • You can upload media fies to a wordpress site, get the URL and then create a QR code from there
  • Holly K’s basil seed campaign
  • Check out Wiseberry Heritages Campaign – the sold stickers are really cool
Laura
  • Uses the Eagle QR software – most of the CRMs have a QR code generator
Beau
  • Beau uses the IRE check-in button
Casey
  • Michelle Williams from @Home property does a Christmas campaign and sends kids a chocolate stocking
End the year remarkably
  • Has had an amazing year – would like to clear the decks
  • Thinking about what else would be remarkable!

Hotseat – Claire

 

Claire Weggery
  • Good month – just a little wobble over the past 30 days but keen to get back on the horse
Wins:
  • Cleanup is done!! – ticked off the list – has identified other areas to clean up
  • Quick videos through Facebook messenger – have received some great engagement and feedback – they stand out from everyone’s emails and standard salesy messages
Current Projects
  • More cleanups – eg Xero, Inbox
  • Listing kit, services menu, templates emails for sending prospective customers
  • Rental appraisal template
Help/Suggestions for Claire
Claire 
  • Make a QR code
  • (using QR Code generator eg https://www.qr-code-generator.com/ or google QR code generator)
  • Could you turn it into a social media opportunity – take a photo of santa
Donna 
  • Agrees the mystery shop is a good idea
Laura
  • Look at the stuff you’ve sent people before and create templates from that
  • Laura started with an email template a word document with the key points about the service which was adapted and personalised.
  • Laura says that not having those 
  • Three must-haves for developing new business in PM
    • Standard reply to an incoming enquiry
    • Appraisal template
    • Company Profile
    • Fee Document/Key Points of Difference /Guarantee
  • Laura says don’t try to do everything at once do one thing at a time and add things gradually
Beau
  • Don’t forget to include what is the next step! (Don’t assume people know what to do next 🙂
  • Beau says include fees in the first email otherwise people sometimes get frustrated
  • Set up a dummy profile and mystery shop the competition (Beau has a stripper name she uses for this purpose!!)
  • Beau has a template she’s offered to share
Casey
  • Once the material is created put it on your website
  • Company profile is key for Casey – hers contains:
    • Points of difference
    • The team
    • Pain points for investors and how they are solved
    • Frequently asked questions
    • Testimonials
  • If you are mystery shopping say you’re overseas
End the year remarkably
  • Own independence and income back again
  • Finish that last bit of cleanup!
  • Forward-thinking plan for 2021 – marketing, clients, hit the ground running

Hotseat – Casey

 

Casey Healey
  • New office – and back from holidays
Wins:
  • Digital signup process with landing page – complete transparency on fees. Making it really easy to do business with the company
  • https://c21novocastrian.com.au/how-to-change-managing-agents
  • https://airtable.com/shrvyenJ88TA3AtOF
  • Download investor guide https://c21novocastrian.com.au/property-management
  • Record month – 17 new managements in October
  • Has had a lot of success with looking at the bottom 20 per cent – the landlords and tenants that take a lot of work.
  • Changed to inspection express
  • Changed from 1form to 2apply
Current Projects
  • Working on organic growth strategy – doing lots of little things which are making a difference
    • Continuing Monday wraps on Facebook with Nicole
    • These get sent to the IRE database on Monday morning
  • Working on Tarpey the maintenance bot to realise some efficiencies (Alex does a similar thing)
  • Signed up to MOZ to improve Google Rankings
Help/Suggestions for Casey
Sam 
  • Include a transcription of the videos to improve SEO (Descript is something we use)
Sam
  • Don’t download the videos manually – use repurpose.io to repurpose videos across social channels – eg Facebook Live to Youtube.
  • Consistency seems to be the biggest factor in improving SEO
  • Note ranking now vs ranking next time
Claire
  • Had some ideas around which questions can be turned into blogs – Questions people ask all the time
End the year remarkably
  • Has had an amazing year – would like to clear the decks
  • Thinking about what else would be remarkable!

Hotseat – Adrian

 

Adrian Wall
  • Immediate goal to gain ground in his new farm area
Wins:
  • A boss letterbox drop around a listing in a street where Adrian happened to buy his house
Current Projects
  • Selling has been good
  • Goal is to list – still very tight in the area 90 per cent of people want to wait until after Christmas
End the year remarkably
  • Has had an amazing year – would like to clear the decks
  • Thinking about what else would be remarkable!

Hotseat – Laura

 

Laura Shooter
  • Working on her property management systems (to end of November)
Wins:
  • Focusing on maintenance – reducing this over the last 60 days
  • Four team members enrolled in Cert IV
  • Finalists in Local Business Awards
  • REINSW Awards – winner!! Event going on in the office
  • Renovating an investment property
Current Projects
  • Working on her property management systems (to end of November)
  • The next one is sales systems
  • LJ Hooker is closing down in Dubbo – rent roll is selling to an independent agency so Laura wants to be ready to scoop up any leakage (without it being icky)
Help/Suggestions for Laura
Casey
  • Create content around changing managing agents
    • Geographic campaign on facebook – eg Have you explored other options
    • How changing staff can be a pain point for investors
Donna
  • Its Ok to ring someone licensee to licensee to see if there is an opportunity – to pick up any staff but Laura says these are not the type of licensees that would be amenable to that so its a case of wait and see…

 

Hotseat – Beau

Beau Miller
  • Spending a lot of time in sales – is this the right place for Beau
Wins:
  • Had a cost drawn up for new website $8k so Beau decided to press on with her website – rather than re-inventing the wheel. 
  • Eagle have been supportive in terms of Google SEO – encouraging Beau to increase posting on her website with blog posts, images and videos
  • New testimonial video has received good feedback
Current Projects
  • Working on what makes her business different – USP – the wording on page 1
  • Leaned back into PMVA for assistance with the Sales side – using Loom videos to log procedures – 50 per cent the way through
  • Giving back to the team with time and guidance
  • Working on her mindset – trying not to be everyone’s friend so much, stepping up the leadership skills
Help/Suggestions for Beau
Sam
  • Use the framework “We help x with y, without z” where x is who you help, y is the problem you solve and z is the headache the customer won’t have to deal with
  • Number of customers successfully served (Buyers + Sellers + Landlords + Tenants)

“We help investors with the next step of their property journey – whatever that might be”

USP Why over x (number) decided to use our company in the last 12 months:

  • Reason 1 (Market Monitor/Market share)
  • Reason 2 (Days on Market)
  • Reason 3 (Proactive rather than Reactive Marketing)
  • Reason 4 (Off market matching or Auction… )
  • Reason 5 (Pull out things from your own USP exercise)

Add testimonials – screenshot the testimonials so you are not leaking off to Facebook.

Use the DISC model to appeal to all types that might hit your website:

D: Options

I: Testimonials

S: Guarantee

C: Data

You should try to include all four on your landing page

Include a Trust Bar: ‘As seen in’ eg Elite Agent

Agency Powered by: Logo Logo Logo

Don’t overthink it 😉

Casey Reading “Mastering my inner mean girl”
Claire Reading “Busy as F*ck” 

November Meeting

Hotseat – Beau

Beau Miller: Current projects

  • Restructuring the business: employed a trainee PM, moved current PM into senior PM role. Two juniors taking over the portfolio.
  • Moving into a BDM sales role/business manager role.
  • Re-did marketing prospectus
  • Working on website refresh
  • Restructured fees (from 10% to 8.8%)
Biggest wins for the month
  • Finally found her ‘why’
  • Picked up six new managements this month (just from knowing my why and knowing what to talk about.)
What’s on your ‘to don’t’ list for 2021?
  • To not get involved in the PM tasks and be more of a leader than a doer. 
  • To not give answers, but instead to ask questions of her team.
Help/Suggestions for Beau
Casey
  • I’m all about systems. If you put the right systems in place and everything’s got a checklist, a tick box, a procedure, you’re set to go. Once I got that system, right, we were set for growth and it didn’t matter how many properties we put on, or how many property managers, everything was there and it was in place, and it was the same training for each person. 
  • On delegation: Do it through an email, not verbally, so there is a clear record of it. People don’t have ‘to do’ lists on paper anymore, so this way you know it’s in writing and can be added to a calendar. 
  • Use a program for tasks (Like AirTable) that, if one step along the way doesn’t get done, it gets flagged. And make all communication for the task sit in the one place, time stamped, for future clarity. 
Adrian
  • Delegation/ Empowerment. I find that it’s very easy to get someone to do something that they don’t expect they want to do, by just going up and cleverly asking them for help, by just asking their thoughts on something. Once they start to roll with it, say:

    “‘Fantastic, can I get you to do that for me? And just come back and report, let me know how you’re going with it. If something’s not going right, anything like that, we’ve got plenty of people around us that can help. But, I really think you’re the best person for the job on this. So go for it, take the ball and run and report back to me in a couple of days.”

    And it works really well.
  •  If you’ve got an idea of who will be the right person, and you give them an opportunity to show that they are [the right person], they get a lot out of it as well. It breeds an energy, which is very good, going forward.
Claire
  • Let your staff know they are going to make mistakes, and you’re there to help with them with that mistake going forward. It empowers them, and they won’t be scared of their job, either. 
  • Put the ownership back on your staff. Instead of an instant ‘no’ when someone suggests a change in your system, brainstorm with your team. It gives them the power of taking control of your business as well, because they can see the bigger picture. 
Donna 
  • You have to make a decision not to get dragged back in, because it’s so easy to go, ‘I can do this faster.’ 
  • Resist the urge to fall back into that role if someone leaves, or the office gets too busy.
  • Learn to delegate, which involves training someone to feel empowered to come to you with questions, but also to be able to make decisions themselves.

Hotseat – Claire

 

Claire Weggery: Current Projects

  • Finalising her logo
  • Working on her unique selling proposition.
Biggest wins for the month
  • Staying off Facebook, which has given her more time, and more space to think.
  • Picked up a ‘tenant placement’ on her higher-level tier, which will be three-months of management fee in a chunk, which improves cash flow.
  • Did a ‘mystery shop’ of competitors, to see how they operated.
  • Joined homes.co.nz
  • Sorted rental appraisal template on Canva.
Help/Suggestions for Claire
  • Do a generic document with the three different things you could utilise every time, rather than having to amend it for each appraisal.
Sam
  • Write down the tasks she doesn’t like doing, and/or she isn’t good at, and see where she can outsource. Weigh the cost to outsourcing vs. the time. “The first step is awareness.” 

 

Hotseat – Adrian

 

Adrian Wall: Current Projects

  • To complete the rest of his class two license by Christmas.
  • Doing things others may delegate, like letterbox drops, which all add to the conversations he is having, and are part of his unique selling point.
Biggest wins for the month
  • A ‘hat trick’ – three sales in one day.
  • Improving the quality of his database info, and then nurturing the relationships that really matter.
  • Went from 47% complete on class two license to over 80% complete – with only a unit and a half left, with aims to complete by Christmas
What’s on your ‘to don’t’ list for 2021?
  • To not lose momentum with his course work. 
  • To not lose momentum in lining up vendors who will list once he is qualified and can claim full commission. 
  • To keep his life-work balance in check.
Help/Suggestions for Adrian
Sam
  • Don’t stop letterbox dropping. If you’re meandering along, meaning the locals, that’s right in the unicorn quadrant – and I’d keep doing it.

Hotseat – Donna

Donna Gordin: Current Projects

  • To build rent roll.
  • Working on a trainee to start in the new year, someone to train up into PM.
  • Setting up  Facebook ad campaigns and my landing page, with graphics that’s all set up. 
Biggest wins for the month
  • Her team is all settled again, after COVID, with systems in place.
  • 16 settlements between now and the start of Jan (in context, they only did ten sales in 2019.)
  • Also took Facebook off her phone, and that’s working well.
Current concerns/What’s on your ‘to don’t’ list for 2021?
  • Do I go with Spoke for Facebook? Does it run through Spoke or straight to Facebook
  • Never employing part-time workers
  • Don’t procrastinate and avoid the unfamiliar tasks that I think are too hard.
  • Not going to work seven days a week.
  • Not doing ‘field mice’ tasks.
Help/Suggestions for Donna
Claire
  • If you have a personal hobby that is a non-negotiable in your life, make it a non-negotiable in work. Be honest and say, “I play cricket on Saturday. So, text me if there is an emergency, you’re not going to get hold of me.” Because their system had been set up, it actually became easier to keep those times off work. “People get to know you more on a personal level and they’ll have a conversation about that. “
Adrian
  • Facebook ads: “I’ve got eight audiences for particular things, different age groups, demographics, and all sorts of stuff. So different ads that I’m boosting are boosted to particular audiences. It reduces your reach, but your engagement is higher. 
  • We sell properties through Spoke and a lot of them, and it’s not expensive.
Sam
  • If you’ve got the budget, go with Spoke – it’s easy, initiative, etc. 
  • Put the important stuff in your diary and make it non-negotiable.

 

Hotseat – Laura

 

Laura Shooter: Current Projects

  • Licence came through, so she can sign up clients now.
  • Partnered with local business centre to make hampers (160)
Biggest wins for the month
  • Lined up cultural awareness training, and surveyed her team about the influx of Indian clients in Dubbo.
  • Samuel hit 80 sales in rolling 12-month period.
  • Partnered with local business centre to make hampers (160)
  • Ran a tradie appreciation day, which resulted in more referrals from tradies.
What’s on your ‘to don’t’ list?
  • “I don’t want to keep telling myself the same story, which is that I accidentally ended up working in this business and I accidentally ended up in real estate-  because I might’ve started there, but that’s not the case anymore.”
  • Needs to stop doing data analysis and work flow stuff, and needs to train someone to take over.
  • Three days a week, she wants to stop work before 3pm.
Help/Suggestions for Laura
Sam To avoid appointments after 3pm, say: “I have appointments that afternoon, but I can fit you in here” and offer up a time that suits you. (via Kathleen Black’s story on Elevate)
Casey
  • Don’t give them open diary. You’ve got to say, ‘I can meet here, here and here.’
Donna
  • Focus on things that fall into your ‘effortless success zone’: the area where you shine and love the work and do it work as you are passionate.

 

Hotseat – Casey

Casey Healey: Current Projects

  • Setting up a dashboard for Google Rankings.
Biggest wins for the month
  • Didn’t go into meltdown when a staff member left, instead thought through the options systematically and worked out a plan.
  • Got Facebook ads running
What’s on your ‘to don’t’ list for 2021?
  • Would like to share content with the group – create content that can be shared amongst the group and tweak it to be hyperlocal
  • Casey says she recently paid a copywriter $1500 to do four articles but didn’t get anything from it
Help/Suggestions for Casey
Laura
  • A script she uses: We’re not competing with that person down the road to beat their fee. So, this is what you can expect from us. And this is what I can assure you we deliver.
Sam
  • Use the 80/20 rule – you may find 20 per cent of your customers are willing to pay for a premium experience, and then also getting rid of the bottom 20 per cent “without cutting an artery.
Donna
  • I use the line: “the cheapest agent could be the most expensive.” They don’t do their job, and when you explain it usually comes down to less than $500-$600 a year — “Are you prepared to take the risk for $500-$600 a year, tax deductible” — we often will pick them up on that basis.

Videos and Training Materials

Sunday 18/10 Live: Kaupapa and Whakapapa

In Te Ara – the encyclopaedia of New Zealand – the word ‘papa’ means foundation.

Kaupapa is a set of values, principles and plans which act as a base of foundation for action.

A Kaupapa is a set of values, principles and plans which people have agreed on as a foundation for their actions.

Our foundation for going from (let’s call it) chaos to clarity is

  • Analogue time in the morning – don’t start with checking your email or social media
  • Work out what your priorities are (apply 80/20)
  • Use social media intentionally – creators not consumers
  • Focus on your one big question
  • Manage energy not time – scheduling time for your big projects when your energy is high
  • Making sure you’re looking after yourself and showing up for the people that matter.

These shouldn’t be seen as extra things to do – they are a standard set of principles to operate from.

If you are having trouble with this then a quick revision on James Clear’s system for adopting good habits

  • Make it obvious
  • Make it attractive
  • Make it easy.

So here’s a big question for you: How can you make the foundations of your productivity – the kaupapa – obvious, easy, and attractive?

The Power of Evolution time

I made this quick video for you guys on the power of the subconscious mind to highlight the importance of setting your own agenda rather than letting others set it for you.

This is also why the habit of starting the day analogue and writing down your priorities for the day before you check your phone works. Somehow it puts a forcefield of organisation around you for the day. It also really helps if you can visualise your day/week running smoothly – the reason why is in this video.

Carpe Diem!

What’s your big question?

“Now that is a good question.” It’s nice when we hear this about the questions we ask because it often means we have asked something different or thought-provoking.

Yet everyone struggles with this in the suggested morning routine in Transform. What is your biggest question for the day?

Why do we get you to do this:

  • To start with it is something that Gary Keller wrote about endlessly in The One Thing – the theory being it helps greatly in prioritising the ‘must do’s’
  • Tony Robbins also wrote “The quality of your life is a direct reflection of the quality of the questions you are asking yourself” in his book Awaken the Giant Within  – the message being similar to James Clear’s message about success being equal parts action and reflection (as opposed to just action!)

And hopefully, in The Accountability Collective, it’s once again a muscle you are exercising on a daily basis (it won’t give you better guns or abs but it will strengthen the muscle that sets you apart from your competitors that don’t.

What are some good questions?

I have a video coming on this soon, but even things can get off track in our world so instead of me, I give you a guy I follow from time to time by the name of Steli Efti who created a CRM for all types of salespeople, not just real estate.

Here’s his take on why he does this every day, and what questions he asks (interesting as this video was created in April at the beginning of the COVID crisis.

His Questions:

  • What can I learn right now?
  • How can I grow in this environment?
  • How can I serve people and the world today?
  • Where are hidden opportunities?
  • What is the change that is about to happen?
  • How can I adapt?
  • What are the benefits of these tough times?
  • What would I do if I had opposite beliefs?
  • How can I decrease anxiety in the world?
  • How can I help people cope better?
  • What can I do to make one person’s life better in the next hour?

And here are mine (or my goto’s at any rate!)

  • What worked well?
  • Where did I get stuck?
  • What did I learn?
  • Am I showing up for key people (family, friends)?
  • Did I make meaningful connections?
  • Did I positively impact anyone’s day?
  • What’s on my not to do list?
  • When did I feel the most energised?

I’d be interested to know what are your big questions – post them in the group 🙂

Carpe Diem!

Hacking content creation with Descript

Ever wanted to edit a video like its a word document? You can – with a tool called Descript. This is inspired by Casey Healey’s question about content creation in our first meeting and can be done with any video you create…

 

Perspective

As per my video on Sunday night, this may be a lesson from Transform 2020 worth revisiting from Jet Xavier. Elements of Value (HBR) is in the links.

Downloads and Deliverables

  • Elements of value HBR Link

Allan Pease Sales Success Webinar

The 10k Model replay

Lizard Brain

A taste of Tom Ferry

New Section

Onboarding info

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TAC Code of Conduct

Your TAC agreement

While we all like to have fun while getting stuff done, this agreement is meant to be a serious record of the official procedure and guidelines of the group. The code of conduct here are the big rules for The Accountability Collective (TAC, The Collective), that all members need to be aware of and abide by.

Mission and Philosophy

  • Our group’s mission and philosophy are to become better business people (and better humans!)
  • We come together as a group to significantly improve other group members businesses and themselves in doing so.
  • We do this by implementing the agreed actions and ideas that are agreed in the group.

As Forum Facilitators, Elite Agent’s role is to

  • Come to each session/program prepared
  • Devote our full attention to you during the Coaching Sessions/Programs or Services stretch you outside of your comfort zone into new areas and support you as you do so
  • Provide you with resources and knowledge where possible, or point you in the best direction we can to help you find resources and knowledge
  • Provide a safe space where you can express yourself and be heard
  • Challenge you to create the business you want
  • Offer support, encouragement, feedback, and guidance throughout the sessions or programs

As a participant in TAC, your role is to

  • Be punctual for each session, ensuring you arrive on time and with 100 per cent focus
  • Complete action items and agreed commitments made during and between TAC sessions
  • Be open to new ideas
  • Be ready to take action and make quick decisions
  • Make the program a priority
  • Be prepared and make time for the work that you need to do for the Sessions/Programs or Services
  • Take responsibility for your outcomes
  • Ask and offer help to other participants

Meetings and Your Attendance

  • The group will meet once a month as agreed and you are free to work with each other between meetings to ensure everyone stays on track
  • The session format will be to check-in on everyone’s individual progress of their action items from the previous meeting. The group will debate issues, share ideas and discuss and question areas of relevance to each members business.

TAC Principles

The Collective agrees to operate in accordance with the following principles:

  • We value diversity of thought and experience and our inclusive culture is what contributes to the group’s success
  • We represent a diverse workforce that reflects contemporary, multicultural Australia. We celebrate and promote this diversity and view it as a strength to our individual businesses
  • When members meet or interact, we leave our egos at the door
  • Members act with honesty and integrity and say what they believe, even if at times that’s uncomfortable
  • The group looks to help other group members before looking for help themselves
  • Respect is shown to each other’s views and opinions, even if we don’t always agree with them
  • The group celebrates each other’s successes and provides genuine support a member might be doing it tough.

Confidentiality

Confidentiality is a key component of trust, and trust is essential for this TAC to operate in a fair manner for all attending. At times we will discuss commercially sensitive information or private information. All members both past, present and future, agree to accept and adhere to the group’s confidentiality.

TAC member signoff

I agree to accept these group guidelines as outlined and am 100 per cent ready to crush it.

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Get the The Accountability Collective (TAC) app.

Scan the QR Code above from your mobile and add the app to your phone’s home-screen or visit tac.eliteagent.com

IMPORTANT NOTE: You will need to access the app using the Email address you registered with for TAC and it will email you a PIN to complete registration. This is a one time registration activity.

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